MEET OUR
COMPETITION
A PRIMER FOR EVERY BUSINESS PLAN
# 1 IGNORANCE: n. ig·no·rance (?g‘n?r-?ns). The condition of being uneducated, unaware, on uninformed. In its literary dictionary definition, ignorance is not meant to be an offensive word. Like any other business, there is a multitude of individuals whose needs are addressed by the SODB offerings, but, alas, nothing happens, because the individual is unaware about their needs.
# 2 APATHY: n. ap·a·thy (?p‘?-th?). Lack of interest or concern, especially regarding matters of general importance or appeal; indifference. We have now made progress! The individuals are aware of their needs, they may even talk and resolve to do something to address it, but: nothing happens, apathy sets in, and despite the unmet needs, the individuals are pretty comfortable with the status quo.
# 3 EVERYONE ELSE ADDRESSING THE SAME NEEDS: Entrepreneurs and Entrepreneurs-in-the-making have a myriad of resources to turn to for education, information, ideas, guidance, advice, vade mecums, knowledge, learning, instructions, studies, books, papers, manuals, symposiums, software, services, videos, thesis, audios, coaches, programs, concepts, concepts,
perspectives, systems, training, data, anthologies, web sites, data, thoughts, conclusions, techniques, essays, white papers, business models, visionaries, case studies, machines, principles, libraries, researches, references, clues, techniques, pipelines, checklists, courses, biographies, declarations, stores,
reports, news, styles, modus operandi, studies, lessons, opinions, convictions, leaders, guidance, methodologies, counsel, obsessions, fixations, mantras, help, sources, updates, technologies, abstractions, recommendations, position papers, input, services, decrees, messages, models, quotes, inklings, publications,
signs, dissertations, programmes, tips, compendiums, ingredients, workshops, notices, writings,
conversations, speeches, notes, discussions, spec sheets, doctrines, dogmas, procedurs,
observations, theories, classes, theorems, formulas, blogs, processes, diggs, wikis, devices, scientists, brainiacs, schools, colleges, universities, letters, algorithms, inventions, statements, patents, licenses, offices, administrators, scholars, bibles, gospels, catalogs, brochures, landmarks, pointers, signals,
presentations, textbooks . . . . and this is just the beginning:
Amazon.com, Babson, BU, Business Schools, CRV, HBS, HBS Press, Guy Kawasaki, HCP, MIT E/F, MIT Sloan, MIT OCW, Seth Godin, Y Combinator, Wiley . . .
