Planning and Executing: that’s what business is all about.
A&R Executed flawlessly on a plan.
The plan had excellent intention: remedy lack of profitability; and uncovered some pain point, and a solution was constructed.
BUT . . . did they think things through? Maybe. But surely not wide and deep enough.
While every action has intrinsically a positive intention, there are boundaries of positivism, beyond which the intention will no longer perceived as positive, and will be perceived as negative, disempowering, or non supportive. These boundaries are formed by the width and the depth of the vision, or lack of it.
Hence the terms: narrowmindness and shortsightedness.
A&R thought about the solution within the confines of its own company, disregarding all the steps between their books and their audiences, trying to have their partners (the bookstore) pay for their own shortcomings (the lack of profitability).
In a transparent marketplace, with bloggers, newspapers, radio and TV hungry for juicy stories, A&R offered something that is both entertaining and reflexive, comedy and drama.
While the BRAND doesn’t stop, is this an isolated incident, and oversight of some sort, or is this an indicator leading to the personality of the BRAND of A&R?
If we believe the well crafted response of Tower Books, A&R’s personality is . . . . judge for yourself:
LINK – The Sydney Morning Herald Blogs: Entertainment, A&R dumps books
