WHAT HOW WHY

by lorenzo on December 31, 2008

There’s a conspiracy of misinformation and half truths, one of them is the quote:
“It’s not about you, it’s about the people that you choose to surround yourself with”. I believe consultants must have come up with this quote.
It’s not wrong, it’s just that it is a 1/2 truth, for TWO main reasons:

    1. Finding, convincing to join and retain top-notch employees & consultants is a rare skill
      and
    2. Guiding these employees and consultant to follow the plan within the vision, and the guidelines is no small feat

Therefore, it is all about you, but not in a selfish way. Bill Gates surrounded himself of MVP (most valuable people), but he was the one with the vision, he saw what nobody else (who could execute) could see, and he sold the team to give 100% toward his vision. Sure he listened to everyone worth listening to along the way, incorporated thoughts and ideas into his own thoughts and ideas.

How does this affect you as the entrepreneur? It does, in many ways:

  • The journey and the communication starts within you: not only WHAT you do, nor HOW you do it, but the essence of WHY you do it. Steve Job wanted to free people from using user unfriendly computers. Have you discovered the WHY you are an entrepreneur? is it only money?

Nothing is created, nothing is destroyed, everything is transformed

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