Does the world need another . . . . . . (insert the name of your product or service here)?
I am sorry to say, but – chances are – the answer is “NO”!
Great features and benefits you say?
Whether you like it or no, your audience has survived just fine without you, actually we have thrived! And we’ll continue to do so, probably ignoring your new superduper gizmo, or your superduper service, or – if you are lucky – we’ll hack them for uses that they were not meant to.
Don’t despair! There’s hope!
You just need to rephrase the question to:
Does the world need . . . . . . (insert the name of your BRAND here?
YES, because:
1) . . . . . . stands for . . . . . (insert something that is relevant to your audience)
2) . . . . . . stands out from the crowd by . . . . . . (insert what your audience will say that is relevant to them)
3) . . . . . . gives them . . . . . . (insert a WOW factor here)
Of course, you could always compete on price, but can you beat Wal-Mart at the game Wal-Mart invented?
In the process of answering the above questions, and build them into your offering, BE ONE with your audience! If you are selling windows treatments, are your customers buying means to obfuscate light? Probably no, they might be buying privacy, but what if your brands give them “BRAGGING RIGHTS” convincing their friends and neighbors that they indeed are in the prcence of sophisticated elegance?
What are you selling?
The world surely needs to lighten up! What can you do to help?
