What does it take to run a business?
What does it take to cook?
Could it be that the principles of one (running a business) are the same as the other (cooking)?
On one side we have David Becker, an accomplished chef and Author of Sweet Basil ; a cookbook of recipes that used in his restaurant outside Boston by the same name.
In the book he goes on record saying that to become an accomplished cook one must:
- Ignore all conventions;
- Practice, practice, practice;
- Cook from the heart;
- Don’t be afraid to take chances;
- Experiment and customize;
- Cooking isn’t a magic show, but it can produce some magic results;
- Be smarter then the food;
- The higher the quality and the fresher the ingredients, the tastier the results;
- Have fun, cook for the people you love, and drinks lots of wine
Translating the parlance into innovative entrepreneurship and brand building, I’d say:
- Learn the rules so you can break them;
- Do it, Measure, Adjust, Repeat;
- Whatever you do, do it with passion. If you can’t find passion in what you do, change what you are doing;
- Take chances, but don’t bet the house. Business is partly a game of chances, but you can control the odds;
- Kaizen!
- Keep it simple;
- Create value and pleasantly surprise your audience;
- Be one step ahead of everyone else in your field, including your audience, most of the thyme;
- Have fun, work with people you like that share your same principles, yet they challenge you appropriately.
P.S.: Just . . . don’t cook the books!
{Photography by: SODB.com Staff}
