IF (Business = Art) THEN (Business = Beauty)

by Lor3nzo on February 20, 2008

Interesting video of Moshe Safdie at TED. Notable is the conclusion, where – after quoting Theodore Cook – Moshe recites his own poem:

He who seeks Truth, shall find Beauty; he who seeks beauty, shall find vanity; he who seeks Order, shall find Gratification; he who seeks gratification, shall be disappointed; he who considers himself the servant of its fellow beings, shall find the Joy of Self Expression; he who seeks self expression, shall fall into the pit of arrogance; arrogance is incompatible with Nature; through Nature, the Nature of the Universe and the Nature of Men we shall seek truth; if we seek Truth, we shall find Beauty.




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