CHEAT

RE-INVENTING THE WHEEL?
GET INSPIRED!

16 HOW DID GOOGLE DO IT?
Broad stroke timeline and milestones on how Larry Page and Sergey Brin made it happen. What’s your timeline?

33 IF ONLY I COULD AFFORD TV
Advertising on the Superbowl? During desperate Housewives? Friends re-runs or Sex & the city? Be glad you can’t afford it!.

38 DOMAIN MASTERY
So you think you are a know-it-all in your industry and market? Think again!

39 JUST BECAUSE YOU DON’T LIKE IT, IT DOESN’T MAKE IT LESS TRUE
It’s hard not to shoot the messenger! After all we have been doing this since the fable was first told. But what is the contextual correct response to bad news?

40 ELECTRIC BRAIN
You are more creative than your computer, but your computer is faster at compiling tasks: how can you synergize the two?

42 WHAT’S A GOAL? WHAT’S YOURS?
The war, the battles, and the conflicts: are you sure you know when to retreat in defeat from a battle in order to win the war? Achieving your goal is the tantamount victory, make sure you use battles to move toward the ultimate goal: WIN the war, not every single battle.

43 THE HARE OR THE TURTLE?
There’s a time to spring and blast actions, and there’s a time to use silence: the strategy is to use both efficiently when each is called for.

46 EXCITEMENT AS SELLING POINT
So you are excited about the new product, feature, service, campaign. That’s nice, but is your audience as excited as you are, or are they yawning at you?

48 ARCHITECTS & BUILDERS
Architects and builders. You understand the difference between the two when it comes time to build your house. But would you trust more an architect that has gotten his hands dirty with mortar, or do you prefer a pedigree with all the right stops along a monotonous career?

BLUEPRINTS & MAPS
FOLLOW YOUR PLANS

101 ACTIONABLE READINGS
Books are overrated, so are meetings, symposiums, training sessions . . . you name it, we all agree, But what if you learned and applied ONE THING and one thing only from each book, white paper, lecture, seminar, meeting, video that you have read, watched, or attended? Do it NOW, before it’s too late!

103 FREAKS & WEIRDOS
Tom Peters says that you ought to seek out and hire freaks and weirdos. Rick Patino believes that everyone should have a PHD: Poor, Hungry and Determined. Do you surround yourself with copycats and YES men?

106 SEEK HELP
10 people can raise a barn in one day. 20 people can do it in 4 hours. It takes a woman 9 months to deliver a baby. What can you speed up, and what is the critical path of your organization?