At the dawn of 2010, any respectable company has a manifest, or two. And yet at the dawn of 2010 no respectable company should re-inventing the wheel either. With so many talented individuals, creating thought provoking content, and generously sharing it, we thought of outsourcing our manifesto, and actually adopting not one but three manifestos:

  1. Seth Godin’s What matters now, 14 December 2009;
  2. The timeless “Cluetrain Manifesto”, just as simple, elegant, relevant, and often ignored today as it was when it was first unleashed, circa 1999;
  3. Occam’s Razor, a bastion of simplicity since the 14th century.

Update 2:24 EST: SPOS #181 – Seth Godin Talks About What Matters Now by Mitch Joel (Six Pixels of Separation)

BONUS – This blog post illustrates what we stand for: It’s not about the people you surround yourself with.

Updated: 14 December 2009, 12:01 PM EST

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